Conversion Focused Experimentation

Helpful tools and calculators

PLANNING TOOLS

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Impact Calculator

Understand the impact that conversion focused
experimentation can have on your eCommerce
business

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Test Factory

Helps Marketers define test requirements,
integrates with Trello

DEVELOPER TOOLS

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Test Development Widget

Assists developers in generating code for
Optimizely tests

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Optimizely CLI

Local Optimizely Development with Your Tools.
Publish via API.

ANALYTICS TOOLS

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Difference of Means Calculator

Comparing Pages Per Session Across Variations
in Optimizely