FunnelEnvy | Resources

Solving the Revenue Funnel Data Challenge

What is a Customer Data Platform (CDP) Arun discusses the importance of a good CDP solution to drive pipeline and revenue insights.

Videos

PLG Routing

In this post, we dive into PLG routing—a dynamic approach to customizing user journeys based on product-led growth strategies. By adjusting interactions in real time, PLG routing allows businesses to optimize customer experiences, drive engagement, and ultimately increase conversions. Learn how this technique can help you tailor your marketing strategies for better results.

Videos

Understanding Downfunnel Attribution for Website Optimization

In this video, we dive into downfunnel attribution, explaining its significance in optimizing your website and improving conversion strategies. We explore how understanding the customer journey post-click can provide insights into which marketing efforts truly drive conversions. With the right attribution model, you can focus your efforts on the channels that matter most and enhance overall performance.

Videos

Martech Observability

In this video, we dive deep into martech observability and its crucial role in improving marketing performance. Learn how a well-observed tech stack leads to more informed decisions, reduced inefficiencies, and better results for your business.

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How to Improve Martech Observability and Save Costs

The lack of effective Martech observability can lead to costly issues like revenue loss, operational inefficiencies, and poor decision-making. By implementing synthetic testing and real user monitoring, you can ensure data accuracy, maintain customer trust, and create a more resilient analytics infrastructure. Learn how these strategies can transform your marketing operations.

Videos

Closed Loop Reporting Strategies

Lead gen marketers, are you hesitant to implement closed-loop reporting because it seems complex? 🤔 Here's the truth: You don't need a perfect system to start. Platforms like Google Analytics 4, HubSpot, or Salesforce offer simple reporting tools to get you going. Start with the platform that aligns with your go-to-market strategy. It’s easier than you think and crucial for optimizing your growth efforts. 💡

Videos

Interactive Multi Step Forms

Struggling with low lead quality or poor routing? There’s a better way: the interactive multi-step form. Start with a few simple, non-PII questions—team size, use case—then gather the PII info. Leads feel more comfortable, and you get better insights for routing. We'd seen qualified leads increase over 84% by implementing this pattern. Learn more about that and the other patterns we've uncovered. DM me for our free playbook on Increasing Lead Conversions.

Videos

Work Email Validation – Social

"Why worry about advanced email validation? Isn't it just an extra step?" Work email validation is essential for improving lead quality. By filtering out free and temporary email providers, you ensure your pipeline receives legitimate business inquiries. With Reform, it's as simple as flipping a toggle—no coding required.

Videos

AI is not a differentiator

Public shaming time. Don’t fall into the AI-first trap, it won’t differentiate you anymore and customers are tuning it out. Imagine if every restaurant bragged about "using ovens" to cook. AI is great, but it’s just a tool. Instead, tell them exactly what they’ll get from your product—and why that matters.

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Dedicated Landing Pages for Paid Traffic

For better results from paid traffic, use dedicated landing pages tailored to specific user segments. Simplify navigation and optimize the experience for conversions.

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Optimizing Campaigns & Websites by Integrating Offline Conversions into Google Analytics

Learn how to integrate down-funnel, offline conversions into Google Analytics from your Marketing Automation, CRM or order platforms to optimize paid media and website experiences.

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Optimizing the Account Based Revenue Funnel

Learn how to optimize the Account Based Revenue Funnel. Stop Spray and Pray and use intent data to prioritize budget and increase conversions.

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Optimizing Conversational Marketing: A Data-Driven Deep Dive

Learn how conversational marketing works and ways to improve its chat performance on your funnel.

Videos

The Secret to Making Your ABM Personalization Campaign a Success

Learn the basics of ABM personalization and how to attribute metrics on your website to the measurements that matter.

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Revenue Funnel Optimization Focus on the Offers

Learn how to cater to your audiences across the buyer journey by personalizing the offers you delivered across your website and other channels. Learn more.