Using Content in Your B2B Funnel
You can’t just generate content about topics you think will work - it needs applied along the right parts of the customer journey.
Optimizing Campaigns & Websites by Integrating Offline Conversions into Google Analytics
Integrating offline conversions into Google Analytics can help you optimize your campaigns and website experiences. This is something that we commonly do for our customers when we're optimizing their inbound funnels. In this post [...]
Optimizing the Account Based Revenue Funnel
Transcript Let's assume that you're targeting B2B companies and you built out your account list. And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential [...]
Optimizing Conversational Marketing: A Data-Driven Deep Dive
Transcription Hey everyone. I'm Arun from FunnelEnvy. I'm sure all of you are aware of conversational marketing and probably many of you have deployed chatbots on your own sites for lead capture and [...]
Customer Journey Analytics Optimizes Demand Generation Marketing
To do it successfully, you need visibility into every step of your customers' journeys and the means to track and analyze their data to understand what motivates them now and in the future. But [...]
Revamp Your B2B Landing Page: 5 Things to Consider
Today, we're going to talk about what might be the most important page on your website. No, it's not your home page, or your contact page, or that snazzy blog post that got lots [...]
How To Improve Your Site Experience In A User-Centric World (And Still Generate Leads)
The algorithmic world of web optimization is rapidly moving towards a user-centric paradigm. To keep up, brands will need to prioritize their site experience like never before. In this post, we're going to cover [...]
Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI
Revenue is a top priority for any business, no matter how big, no matter how small. It’s fundamental: without money coming in, you’ll have nothing to cover overheads or invest back into the company. We [...]
Website Analytics & Attribution in the Privacy Era
If you're wondering how the new privacy landscape will affect your ability to track visitors and customers you're not alone. In this conversation, we dig deep into the governmental, technology, and other considerations [...]
Multi-Step Interactive Experiences (Going Beyond the Form)
Transcript Hi everyone. My name is James Niehaus from FunnelEnvy. And today I want to talk to you about multi-step interactive experiences and going beyond the form. So this is the third video [...]
