How to Give Web Users What They Want
Want to know the secret of great conversions? It’s giving your visitors what they want when they come to your site. If you don’t, they leave. But how do you know exactly what they want [...]
How to deal with (not provided) for Conversion Optimization
As has been well documented in the SEO blogs, we’re rapidly approaching the day where 100% of the organic keyword search terms in Google Analytics will be (not provided). Google does not provide keywords for searches over SSL, [...]
8 Questions Analytics Data Can Answer About Your Customers
You’re never going to grow your online business and improve conversions unless you use analytics. Back in the old days, the owner of a mom-and-pop store knew who was coming through the door, who’d sent [...]
The Best Strategy to Improve Online Conversions and Engagement
During a 2008 presidential debate, Republican John McCain questioned Democratic nominee Barack Obama’s understanding of strategy vs tactics. The strategy that McCain tried to employ throughout the campaign was to undermine his opponent by questioning his youth [...]
3 Key A/B Testing Considerations for Startups
It’s somewhere on your ever growing to-do list – “figure out A/B testing”. You may have even read how the Obama campaign increased sign ups by 161% and Twitter increased clickthroughs by 173% through testing and measurement. But who [...]
The Most Effective Way to Grow your Online Business
When I was at my last “real” job, my boss used to tell me that as a business owner his duty was to continuously improve the business by trying new things. Growing a business is [...]
