Why Content Marketing Fails: 3 Tools to Improve Content-Driven Conversions
If you’ve been investing in content marketing and aren’t getting the results you hoped for, you’re not alone. A recent study highlighted on Forbes suggests that 10 to 20 percent of your site’s content drives [...]
10 Common Objections To A/B Testing And How To Handle Them
A/B testing (and more broadly conversion optimization) is for many online companies the highest Return on Investment (ROI) activity that they can undertake. Yet for all of the reasons to get serious about testing, there [...]
5 Steps to Restore Analytics Sanity and Make Better Decisions
Imagine being able to make the right decisions for your business without relying on your intuition. This can be your reality. If you know how to pay attention to the right metrics, you can use [...]
15 Ways to Get More Form Conversions
Opt-in, contact, lead gen, checkout–these forms are crucial to doing business online. Because they have direct impact on your revenue and marketing ability, you want as many visitors to complete these forms as possible. Use [...]
How to Increase Sales with the Right Testimonials
It pays to sharpen your sales and marketing skills online. These skills help you present your product or service to prospects in a way that persuades them to act. They let you paint a picture [...]
How Responsive Design Can Boost Mobile Conversions
Do you have a mobile problem? Maybe you’re getting plenty of mobile traffic, but a look at your analytics shows low time-on-page and high bounce/exit rates from mobile users. Or maybe your mobile traffic sticks [...]
The Secret to Making Each of Your Online Prospects Feel Special
What if you could use your website to deliver a personal, relevant experience to each of your visitors? Your website feels like a one-on-one conversation instead of a “billboard on the side of the road” sales pitch. [...]
23 Tools to Optimize WordPress for Search & Conversions
WordPress has revolutionized the way bloggers and businesses create websites, publish content, and build a cohesive online presence. Because this platform makes it so much faster, easier, and cheaper to put up a website, there [...]
How To Charge The Right Price In 3 Simple Steps
“How much should I charge?” It’s the dreaded question many businesses fear. They put so much time and money into developing a great product or service. Now they’re ready to unleash it on the world. [...]
Do You Know How to Solve These Common Email Marketing Mistakes?
Do your emails annoy your subscribers? For many businesses, that’s the best–case scenario. That assumes their subscribers actually read their emails. They can always ignore them, put them into spam filters, or delete them on sight. Imagine [...]
