The Secret to Making Each of Your Online Prospects Feel Special
What if you could use your website to deliver a personal, relevant experience to each of your visitors? Your website feels like a one-on-one conversation instead of a “billboard on the side of the road” sales pitch. [...]
23 Tools to Optimize WordPress for Search & Conversions
WordPress has revolutionized the way bloggers and businesses create websites, publish content, and build a cohesive online presence. Because this platform makes it so much faster, easier, and cheaper to put up a website, there [...]
How To Charge The Right Price In 3 Simple Steps
“How much should I charge?” It’s the dreaded question many businesses fear. They put so much time and money into developing a great product or service. Now they’re ready to unleash it on the world. [...]
Do You Know How to Solve These Common Email Marketing Mistakes?
Do your emails annoy your subscribers? For many businesses, that’s the best–case scenario. That assumes their subscribers actually read their emails. They can always ignore them, put them into spam filters, or delete them on sight. Imagine [...]
The One Metric That Smart Investors Are Obsessed with. And You Should Be Too.
I recently came across an insanely great article by Bill Gurley of Benchmark Capital – Conversion: The Most Important Internet Metric of All. In it he asserts that when considering the tradeoff between customer acquisition and customer optimization, the [...]
How to Improve Social Media Conversions with Customized Landing Pages
When someone visits your Twitter, Facebook, Pinterest, Google+ or Instagram profile what do they do next? Speaking for myself – and I’m sure I’m not alone – if someone looks remotely interesting then I’ll click [...]
The Secret to Creating an Irresistible Email Opt-In Form
You can’t run a sustainable business on impulse buyers. That might seem obvious, but many businesses don’t apply that knowledge on their websites. They neglect all the people who are interested, but not interested enough to [...]
41 Resources to Help You Write High-Converting Copy
Which is more important when optimizing for conversions: design or copy? It’s a trick question. Neither is necessarily more important. Both conversion-oriented design and compelling copywriting are critical, and both can dramatically increase your conversions. [...]
How to Practice (Google) Safe A/B Testing
Is A/B Testing allowed by Google? Am I going to get penalized in search results? These questions seem to come up often, so I thought I’d sum up the latest information, both from Google’s own [...]
Do You Make These 7 Conversion-Killing Mistakes?
It takes time, effort, and money to drive traffic to your website, and it’s all wasted unless you can turn that traffic into paying customers. Are you converting as many customers as you hope? If [...]
