6 Infomercial Tactics To Boost Landing Page Conversions
If you’ve ever struggled with insomnia, you don’t have to spend much time watching late-night TV to see your fair share of infomercials. That’s when they come out of the woodwork. Products like “The Magic [...]
How To Educate Your Prospects And Make More Sales At The Same Time
Ever have a friend who’s having relationship problems or going through a bad breakup? It seems like they could just go on and on about it forever. It’s like a switch goes off. Even the [...]
The Top 7 Conversion Optimization Trends of 2014
According to a study by eMarketer, conversion optimization is a top priority for many businesses. Between 2012 and 2013, the percentage of businesses naming conversions as their number one priority rose from 34 to 39%. [...]
Simple, Free A/B Testing With Google Content Experiments & WordPress
For any online business interested in A/B Testing these are great times. There are an incredible number of platforms and tools out there that we use daily to easily test copy, landing pages, and everything [...]
Why Content Marketing Fails: 3 Tools to Improve Content-Driven Conversions
If you’ve been investing in content marketing and aren’t getting the results you hoped for, you’re not alone. A recent study highlighted on Forbes suggests that 10 to 20 percent of your site’s content drives [...]
10 Common Objections To A/B Testing And How To Handle Them
A/B testing (and more broadly conversion optimization) is for many online companies the highest Return on Investment (ROI) activity that they can undertake. Yet for all of the reasons to get serious about testing, there [...]
5 Steps to Restore Analytics Sanity and Make Better Decisions
Imagine being able to make the right decisions for your business without relying on your intuition. This can be your reality. If you know how to pay attention to the right metrics, you can use [...]
15 Ways to Get More Form Conversions
Opt-in, contact, lead gen, checkout–these forms are crucial to doing business online. Because they have direct impact on your revenue and marketing ability, you want as many visitors to complete these forms as possible. Use [...]
How to Increase Sales with the Right Testimonials
It pays to sharpen your sales and marketing skills online. These skills help you present your product or service to prospects in a way that persuades them to act. They let you paint a picture [...]
How Responsive Design Can Boost Mobile Conversions
Do you have a mobile problem? Maybe you’re getting plenty of mobile traffic, but a look at your analytics shows low time-on-page and high bounce/exit rates from mobile users. Or maybe your mobile traffic sticks [...]
