Optimization and Testing Takeaways from OptiCon 2014
Last week leading A/B testing company Optimizely held their first conference in San Francisco, OptiCon 2014. In addition to several exciting announcements from the company, OptiCon brought together leading Conversion Rate Optimization and digital marketing [...]
The Top 20 A/B Testing Case Studies that Every Marketer Should Read
There are numerous ways in which testing, especially A/B testing or the more complex multivariate approach, can be used to help your business. From improving your copy to streamlining your design for the best possible [...]
5 Suggestions for an About Page that Converts
One of the most important areas for your prospective customers is the About Page. By optimizing this space on your website, you can generate engagement and establish a relationship with potential customers. You’re giving visitors [...]
The Importance of Experimentation in Running a Lean Business
Eric Reis’ book, The Lean Startup, mainstreamed discussion around running a lean enterprise. The idea is simple: by applying the concept of testing and experimentation into your culture, it’s possible to iterate faster, serve customers [...]
3 Optimization Tips for Increasing Your Average Order Value
There’s a pervasive myth in the conversion optimization world: that it’s only about increasing the percentage of visitors that convert to customers. It’s true that we spend a lot of time looking at that rate [...]
5 Practical Typography Tips for More Engagement and Conversions
A business philosophy that embraces incremental improvements and continuous testing pays off for months and years down the line. The conversion rate optimization process is essential to making the most of limited resources and creating [...]
How To Improve Conversions Throughout the E-Commerce Checkout Funnel
We often talk about conversion in relation to the entire buyer’s journey, from locating a brand through to the sale and back-end relationship building. But for small e-commerce sites, there’s one particular portion of the [...]
The Definitive Guide to Improving Conversion Rates with Trust Signals
TV pitchman Kevin Trudeau recently made headlines with a ten year jail sentence in connection with his “Cures They Don’t Want You to Know About” series of books and infomercials. The case study highlights persuasive [...]
How to Generate Value from Digital Marketing [Infographic]
Every online business is investing in some way in digital marketing and a look into the Google Trends data suggests that more marketers and organizations are trying to figure out the best ways to realize a [...]
How the Stanford D.School Methodology can Improve your Conversion Rate
Stanford’s D.School is known as a hotbed of creative innovation, teaching professionals from all fields how to innovate efficiently in ways that will resonate with users. It’s known as a proponent of qualitative methods for making the [...]
