How One Email Marketing Technique Can Help Recover $2.5 Trillion Dollars for Retailers
There’s one trend in email marketing that every marketer and entrepreneur needs to pay attention to: cart abandonment emails or retargeting. While the topic is always relevant, it should be top of mind for retailers [...]
The Unauthorized Guide to Using Optimizely with Marketo
At FunnelEnvy several of our clients use Marketo. It’s a great solution for marketers to consolidate lead data and automate many of the aspects of marketing campaigns, including nurture campaigns and landing pages. Marketo offers [...]
5 Overlooked Mistakes That Are Destroying Your Credibility
There are huge advantages to doing business online. It’s easier than ever before to reach prospects all over the world and systematically work them through your sales funnel. But operating online also poses unique challenges. [...]
Mobile Path to Purchase Study: Optimizing the Mobile Funnel
Intent to purchase: it is perhaps the least discussed and most important aspect of conversion optimization. Ultimately, you focus on improving your website conversions to attract leads, build better relationships with customers, and most of [...]
10 Secrets of High Converting Sales Page Copy
In the marketing world, sales copy can make or break your success. Powerful copy can skyrocket conversion rates and get more people engaged with your business. If you’ve launched a sales page recently, you know [...]
How KPIs Can Focus Your Conversion Testing
In a recent piece featured by MarketingProfs, Laura Patterson explored the notion of three categories of key performance indicators (KPIs) that determine success in online marketing endeavors: outcome metrics, performance metrics, and process metrics. This [...]
Facebook and OKCupid Experiments: Ethics, Conversion Testing, and UX Design
The headlines have recently been flooded with the news that Facebook and OKCupid have been conducting experiments on their users in an effort to collect data and improve the overall user experience. Analysts and commentators [...]
4 Risk Removal Best Practices to Turn Visitors into Buyers
There’s a game of tug of war going on in your prospects’ minds. It happens every time someone lands on your website. Skepticism and doubt pull the rope in one direction. Compelling headlines, testimonials, and [...]
How to Create an Awesome User Experience with Multiple Communication Channels
We live in a time of unprecedented choice. From custom TV packages with thousands of channels to creating the perfect station on Pandora, consumers have come to expect plenty of options to suit their unique [...]
How to Use the SPIN Selling Approach to Close More Online Sales
Most of us don’t have a lot of leeway when we’re selling online. The pressure is on with shortening attention spans, numerous competitors, and consumer skepticism. Being too pushy or asking a question at an [...]
