5 Tactics for Increasing Your Business’ Word-of-Mouth Marketing Traffic
One recent Neilsen study revealed that 92% of consumers trust referrals from family or friends more than any other type of advertising or referral. Word-of-mouth (WOM) marketing is often considered the marketing gold standard in [...]
Analytics Superpowers with Segment.io and Google Tag Manager
Analytics plays a critical role in improving conversions in several ways including exploratory analysis and ongoing reporting. One of the main factors that can constrain your ability to optimize your site for conversions is the quality of the [...]
Using PPC to Attract Customers Throughout the Buying Funnel
Pay-Per-Click (PPC) search marketing is an important part of the online marketing ecosystem. Paid search is a powerful way to attract traffic to your site as you work on building your organic rankings. The alchemy [...]
The Trouble with Attribution Models: Multi-device Realities and Conversion
One of the hottest topics in our industry and at a recent panel at SMX West is the reality of multi-device or multi-channel attribution and its impact on conversion optimization. If a user enters your [...]
Optimization and Testing Takeaways from OptiCon 2014
Last week leading A/B testing company Optimizely held their first conference in San Francisco, OptiCon 2014. In addition to several exciting announcements from the company, OptiCon brought together leading Conversion Rate Optimization and digital marketing [...]
The Top 20 A/B Testing Case Studies that Every Marketer Should Read
There are numerous ways in which testing, especially A/B testing or the more complex multivariate approach, can be used to help your business. From improving your copy to streamlining your design for the best possible [...]
5 Suggestions for an About Page that Converts
One of the most important areas for your prospective customers is the About Page. By optimizing this space on your website, you can generate engagement and establish a relationship with potential customers. You’re giving visitors [...]
The Importance of Experimentation in Running a Lean Business
Eric Reis’ book, The Lean Startup, mainstreamed discussion around running a lean enterprise. The idea is simple: by applying the concept of testing and experimentation into your culture, it’s possible to iterate faster, serve customers [...]
3 Optimization Tips for Increasing Your Average Order Value
There’s a pervasive myth in the conversion optimization world: that it’s only about increasing the percentage of visitors that convert to customers. It’s true that we spend a lot of time looking at that rate [...]
5 Practical Typography Tips for More Engagement and Conversions
A business philosophy that embraces incremental improvements and continuous testing pays off for months and years down the line. The conversion rate optimization process is essential to making the most of limited resources and creating [...]
