5 Costly Email Autoresponder Mistakes (and How to Avoid Them)
Frustrating, isn’t it? You poured countless hours into coming up with the perfect email series, loading it in your email software, and dripping it out to your subscribers. But where’s the engagement? Where are the [...]
Upselling: 5 Key Principles That Make It Work
When a business is just getting started, paying to acquire new leads and customers is standard procedure. It’s an effective way to cut through the noise and rack up fast results—even without a million-dollar marketing [...]
How to Build an Online Lead Generation System from Scratch
Getting a visitor’s attention, impressing them with what you have to say, and convincing them to open their wallets right away is a tall order to ask from even the best-designed website. Unfortunately, that’s the [...]
A Beginner’s Guide to Call Tracking (and How It Can Grow Your Business)
As the digital world continues to evolve, there’s still a desire for authentic human connection. It doesn’t matter if it’s friendships, romantic relationships, or in business. Sometimes people just want to hear your voice instead [...]
Optimizely-CLI: Faster test iteration for developers
http://youtu.be/2RTj3C7IerU Today I'm going to take you through a really brief walk through and introduction of Optimizely-CLI. A little bit of background: we at FunnelEnvy write a lot of tests in Optimizely. We love it [...]
Want to Keep People Happy, Engaged, and Spending? Try These Customer Retention Strategies
Would you rather pay $7 for a pack of chewing gum… or $1? That wasn’t a trick question. Unfortunately, a lot of businesses are getting the answer wrong. They’re paying too much—magnitudes more than they [...]
7 Ways to Maximize Customer Lifetime Value
“Customers are the lifeblood of your business.” That phrase is a cliché among marketing circles… But it doesn’t tell the whole story of what it takes to make a business successful. It leaves important question [...]
How to Use Drip Email Campaigns to Build an Automated Marketing Machine
Making sales—and doing it consistently—is easier said than done these days. There’s much more competition online than there was just a few years ago. It’s increasing all the time. Add in increased consumer skepticism and [...]
How to Create an Irresistible Value Proposition in 4 Simple Steps
“Value propositions” are darlings among business school professors. But to many business owners, they’re nothing more than empty marketing jargon. It’s a struggle to understand and apply the concepts effectively in the real world. This [...]
What Is a Call to Action (and Why Should You Care)?
Getting visitors to your website is just the first step. That can be difficult in today’s crowded online environment. But it isn’t enough to maintain a sustainable business. You also have to turn a decent [...]
