Facebook and OKCupid Experiments: Ethics, Conversion Testing, and UX Design
The headlines have recently been flooded with the news that Facebook and OKCupid have been conducting experiments on their users in an effort to collect data and improve the overall user experience. Analysts and commentators [...]
4 Risk Removal Best Practices to Turn Visitors into Buyers
There’s a game of tug of war going on in your prospects’ minds. It happens every time someone lands on your website. Skepticism and doubt pull the rope in one direction. Compelling headlines, testimonials, and [...]
How to Create an Awesome User Experience with Multiple Communication Channels
We live in a time of unprecedented choice. From custom TV packages with thousands of channels to creating the perfect station on Pandora, consumers have come to expect plenty of options to suit their unique [...]
How to Use the SPIN Selling Approach to Close More Online Sales
Most of us don’t have a lot of leeway when we’re selling online. The pressure is on with shortening attention spans, numerous competitors, and consumer skepticism. Being too pushy or asking a question at an [...]
What Pixar Studios Can Teach Us about Storytelling and Conversions
Chris Haddad started out like most information marketers: struggling. He created a product in the dating niche designed to show women how to find the man of their dreams. But when he put a sales [...]
How to Create an Unforgettable Landing Page By Using the Psychology of Memory
Your landing pages are worth bank vaults of cash. Think about it. You can potentially bring in buckets of money through just landing pages. Ah, but wait. (This is where I bring in a unique [...]
5 Tips to Increase Customer Loyalty in the Age of Social Media
Customer loyalty is an important metric of your business’ success. It gives you insight into issues ranging from whether you’re serving the right customers, to the quality of your products, to the level of your [...]
Mapping Your Funnel: How to Find the Microconversions that Matter
If you ask the majority of firms doing online marketing what their most important conversion goals are, most will tell you that it’s to make a sale. A few firms that are tuned into the [...]
How to Collect The Data You Need to Develop a Winning Conversion Optimization Strategy
We all want better results. Who couldn’t use more visitors turning into leads, and more leads turning into paying customers? You have the power to create those results for your business. But in the words [...]
How to Use Data About B2B Buyer Behavior to Improve Conversions
Unless you’re selling low-ticket items that cater to impulse buyers, most of your visitors won’t buy from you immediately after visiting your website. Smart marketers create sales funnels to turn visitors into leads and nurture [...]
