7 Call to Action Case Studies: Conversion-Boosting Insights
Calls to action turn visitors into leads and leads into buyers. They’re essential regardless of your niche. Your target customers won’t know what to do next unless you spell it out for them in a [...]
Three Steps to a Killer Customer Retention Strategy
What’s more important to you? Attracting new leads or focusing on your existing customer base? Both are viable tactics for helping to grow you business and both have their pros and cons. But which of [...]
The Case for Heat Maps
It can be overwhelming, can’t it? When you do business online, there’s a sea of data at your fingertips. Swimming into it is easier now than it’s ever been before. But maybe you feel like [...]
9 Call Tracking Case Studies You Need to Read
Even with all of today’s new technologies and marketing tools, the telephone continues to play a huge role in lead generation and conversion. BIA Kelsey reported that 66% of sales managers view the telephone as [...]
10 Landing Page Best Practices You Can’t Afford to Ignore
Landing pages can be like well-engineered bridges that help people cross the chasm between “first-time visitor” and “buyer.” Or they can be colossal wastes of time and money. Ineffective landing pages are a dime a [...]
How to Develop (and Optimize) a Profitable SaaS Pricing Strategy
When you’re running a SaaS business, it’s easy to feel overwhelmed. There are mountains of critical issues to deal with. Everything from improving the software and delivering a high quality customer experience, to reducing churn [...]
Increase Your Sales with a Killer Email Autoresponder
The money is in the list, right? It’s a saying we’ve all heard and know to be true. But creating a consistent stream of email only content is something the majority of busy marketers don’t [...]
SaaS Churn Rate: Why It Matters (and What to Do about It)
Ever feel like you can’t keep up? Practically everyone has felt like this one time or another. SaaS business owners have it especially tough. Sometimes it feels like you’re on an endless treadmill. You’re running [...]
Which Digital Marketing Method is Best for Driving Traffic?
Every company, from the fresh solopreneur to the long established multinational, understands the need for high levels of online traffic. The internet has become the first stop on a consumer’s journey to finding the right [...]
Do Cultural Differences Affect Conversions?
As a copywriter, I’m all too aware of the differences between British and US English. The various spelling differences and the often confusing grammar dissimilarities can be a nightmare, especially when you’re crafting copy for [...]
