7 Ways to Maximize Customer Lifetime Value
“Customers are the lifeblood of your business.” That phrase is a cliché among marketing circles… But it doesn’t tell the whole story of what it takes to make a business successful. It leaves important question [...]
How to Use Drip Email Campaigns to Build an Automated Marketing Machine
Making sales—and doing it consistently—is easier said than done these days. There’s much more competition online than there was just a few years ago. It’s increasing all the time. Add in increased consumer skepticism and [...]
How to Create an Irresistible Value Proposition in 4 Simple Steps
“Value propositions” are darlings among business school professors. But to many business owners, they’re nothing more than empty marketing jargon. It’s a struggle to understand and apply the concepts effectively in the real world. This [...]
What Is a Call to Action (and Why Should You Care)?
Getting visitors to your website is just the first step. That can be difficult in today’s crowded online environment. But it isn’t enough to maintain a sustainable business. You also have to turn a decent [...]
How One Email Marketing Technique Can Help Recover $2.5 Trillion Dollars for Retailers
There’s one trend in email marketing that every marketer and entrepreneur needs to pay attention to: cart abandonment emails or retargeting. While the topic is always relevant, it should be top of mind for retailers [...]
The Unauthorized Guide to Using Optimizely with Marketo
At FunnelEnvy several of our clients use Marketo. It’s a great solution for marketers to consolidate lead data and automate many of the aspects of marketing campaigns, including nurture campaigns and landing pages. Marketo offers [...]
5 Overlooked Mistakes That Are Destroying Your Credibility
There are huge advantages to doing business online. It’s easier than ever before to reach prospects all over the world and systematically work them through your sales funnel. But operating online also poses unique challenges. [...]
Mobile Path to Purchase Study: Optimizing the Mobile Funnel
Intent to purchase: it is perhaps the least discussed and most important aspect of conversion optimization. Ultimately, you focus on improving your website conversions to attract leads, build better relationships with customers, and most of [...]
10 Secrets of High Converting Sales Page Copy
In the marketing world, sales copy can make or break your success. Powerful copy can skyrocket conversion rates and get more people engaged with your business. If you’ve launched a sales page recently, you know [...]
How KPIs Can Focus Your Conversion Testing
In a recent piece featured by MarketingProfs, Laura Patterson explored the notion of three categories of key performance indicators (KPIs) that determine success in online marketing endeavors: outcome metrics, performance metrics, and process metrics. This [...]
