10 Key Elements Every eCommerce Site Needs
So you’ve taken a bold step and launched your online store. Congratulations! The hard work is done, right? Soon you’ll be able to outsource the day to day running of your eCommerce business from a [...]
Improve Your PPC Campaigns with a Little CRO Magic!
There’s generally two goals when it comes to PPC. Increase the CTR of your adverts Reduce the cost per click / increase the average customer value of those who do click. No matter how you [...]
Carousel Designs: Do They Live up to the Hype?
Thinking about revamping your website? Carousel designs are one of the latest trends in the design world. Websites using them look a lot different than the typical static designs most businesses rely on. But design [...]
Identifying Sales Funnel Leaks . . . For Dummies!
I’ve got a real problem with the term sales funnel. Ask yourself, what does a funnel do? It re-directs all fluid from the source into a container. Now, I don’t want to be that guy, [...]
Simple Designs: Key Concepts That Make Websites Convert
Look sharp. Here comes a new website visitor. You only have a few seconds to win them over. Say the right things, and you’ll convince them to stick around. Bore or confuse them with a [...]
5 Smart Tactics to Increase Your AOV and Revenue
You’re a smart marketer, right? You know money’s what makes the world go round, and I’m sure you’ve got a few smart tactics to help your business earn a little more. You probably also know [...]
7 Examples of Testimonials (and How They Drive Conversions)
No one can sell your product or service better than a happy customer. Even if you’re one of the best salespeople online, testimonials make your promises more believable and tap into the social proof it [...]
Why CRO offers the Best ROI
What’s your favorite digital marketing channel? Scratch that. What I should have asked is in which channel do you consider to be the most effective? Thanks to the multifaceted world of digital marketing, today’s marketing [...]
Want to Create a Value Proposition Statement That Sells? Here’s How
A value proposition statement is more than just a business school buzzword. It’s actually one of the most important keys to your success online. With an effective value proposition, you tell your target customers exactly [...]
How to Persuade Someone Online: A Simple 5-Step Approach
Read a lot of business websites for fun? Me, neither. With the rare exception, most of us would rather be enjoying our hobbies and spending time with family and friends. If we want to be [...]
