Identifying Sales Funnel Leaks . . . For Dummies!
I’ve got a real problem with the term sales funnel. Ask yourself, what does a funnel do? It re-directs all fluid from the source into a container. Now, I don’t want to be that guy, [...]
Simple Designs: Key Concepts That Make Websites Convert
Look sharp. Here comes a new website visitor. You only have a few seconds to win them over. Say the right things, and you’ll convince them to stick around. Bore or confuse them with a [...]
5 Smart Tactics to Increase Your AOV and Revenue
You’re a smart marketer, right? You know money’s what makes the world go round, and I’m sure you’ve got a few smart tactics to help your business earn a little more. You probably also know [...]
7 Examples of Testimonials (and How They Drive Conversions)
No one can sell your product or service better than a happy customer. Even if you’re one of the best salespeople online, testimonials make your promises more believable and tap into the social proof it [...]
Why CRO offers the Best ROI
What’s your favorite digital marketing channel? Scratch that. What I should have asked is in which channel do you consider to be the most effective? Thanks to the multifaceted world of digital marketing, today’s marketing [...]
Want to Create a Value Proposition Statement That Sells? Here’s How
A value proposition statement is more than just a business school buzzword. It’s actually one of the most important keys to your success online. With an effective value proposition, you tell your target customers exactly [...]
How to Persuade Someone Online: A Simple 5-Step Approach
Read a lot of business websites for fun? Me, neither. With the rare exception, most of us would rather be enjoying our hobbies and spending time with family and friends. If we want to be [...]
6 Quick Copywriting Tips to Help Lift Conversions
If I asked for your opinion on the most important tool for driving conversions, what would you say? Many CROs focus heavily on optimizing their CTAs, reducing sales page distractions and fiddling with USP copy. [...]
7 Devastating Customer Retention Mistakes (and How to Avoid Them)
Over time, some customer attrition is inevitable. Even if you deliver a stellar customer experience at a remarkable value, sometimes people’s needs and tastes change. With that said, accepting a high customer attrition rate makes [...]
5 Drip Campaign Strategies You Can Try Today
Incorporating a drip campaign into your email marketing can help you nurture leads and deliver a better customer experience – all from the convenience of an automated platform. Setting up a campaign for the first [...]
