How to Persuade Someone Online: A Simple 5-Step Approach
Read a lot of business websites for fun? Me, neither. With the rare exception, most of us would rather be enjoying our hobbies and spending time with family and friends. If we want to be [...]
6 Quick Copywriting Tips to Help Lift Conversions
If I asked for your opinion on the most important tool for driving conversions, what would you say? Many CROs focus heavily on optimizing their CTAs, reducing sales page distractions and fiddling with USP copy. [...]
7 Devastating Customer Retention Mistakes (and How to Avoid Them)
Over time, some customer attrition is inevitable. Even if you deliver a stellar customer experience at a remarkable value, sometimes people’s needs and tastes change. With that said, accepting a high customer attrition rate makes [...]
5 Drip Campaign Strategies You Can Try Today
Incorporating a drip campaign into your email marketing can help you nurture leads and deliver a better customer experience – all from the convenience of an automated platform. Setting up a campaign for the first [...]
7 Call to Action Case Studies: Conversion-Boosting Insights
Calls to action turn visitors into leads and leads into buyers. They’re essential regardless of your niche. Your target customers won’t know what to do next unless you spell it out for them in a [...]
Three Steps to a Killer Customer Retention Strategy
What’s more important to you? Attracting new leads or focusing on your existing customer base? Both are viable tactics for helping to grow you business and both have their pros and cons. But which of [...]
The Case for Heat Maps
It can be overwhelming, can’t it? When you do business online, there’s a sea of data at your fingertips. Swimming into it is easier now than it’s ever been before. But maybe you feel like [...]
9 Call Tracking Case Studies You Need to Read
Even with all of today’s new technologies and marketing tools, the telephone continues to play a huge role in lead generation and conversion. BIA Kelsey reported that 66% of sales managers view the telephone as [...]
10 Landing Page Best Practices You Can’t Afford to Ignore
Landing pages can be like well-engineered bridges that help people cross the chasm between “first-time visitor” and “buyer.” Or they can be colossal wastes of time and money. Ineffective landing pages are a dime a [...]
How to Develop (and Optimize) a Profitable SaaS Pricing Strategy
When you’re running a SaaS business, it’s easy to feel overwhelmed. There are mountains of critical issues to deal with. Everything from improving the software and delivering a high quality customer experience, to reducing churn [...]
