The New World of B2B Marketing: What It Means for You
It’s easy to see B2B and B2C marketing as completely different animals. After all, that’s how their customers have behaved over the years. The common thinking: it’s easier to sway B2C customers with media, ads, [...]
5 Simple Steps to Product Descriptions that Rock!
Online shopping’s pretty awesome, right? No need to traipse around a store, carry heavy bags or navigate the multitude of other shoppers desperate for a deal. It is simple, easy and straightforward. But there’s a [...]
The Nuts and Bolts of Customer Journey Mapping
You probably don’t have a shortage of data about your customers. If anything, the challenge is organizing and interpreting it well enough to pull out valuable insights. How can you turn huge chunks of information [...]
Increase Conversions by Taking on The Voice of Your Customer
What makes great copy? It’s the million dollar question. Your copy’s at the heart of nearly all your marketing efforts. From sales emails to blog posts and video scripts to social media updates. If your [...]
How to Increase Your B2B Lead Conversion Rate
You’ve spent a huge amount of time optimizing your social media, PPC, email and content marketing strategies. And yet despite the respectable level of traffic you’re receiving, you’re not seeing a decent lift in lead [...]
What You Need to Know About Omni Channel Marketing
Once upon a time the customer journey was simple. Consumers would see an advertisement, head into a brick and mortar store and buy the product. Simple and effective. But times change. Technology’s developed, and customer [...]
6 Marketing Personalization Steps to Supercharge Your Campaigns
It can be a real hassle to keep up with the demands of the modern consumer. With every new case study released or piece of advice that’s published there seems to be something else that [...]
The Secrets to Successful Marketing Automation Campaigns
Marketing’s a tough old game, isn’t it. There’s a lot to consider when you sit down to think about it. Contrary to what many may think, we’re not in the business of sitting around and [...]
Account Based Marketing – A Welcome Resurgence
It seems as though every other week there’s a new marketing buzzword or practice that’s “guaranteed to improve your business.” Most of the time, these new fads are simply that. A fad. They have their [...]
What Fiction Can Teach You About An Effective Customer Journey
How do we grab attention? Does a simplified list of product/service features compel users? Or does an entertaining recounting of a brand’s mission and the difficulties they (and by extension their customers) have overcome draw [...]
