The Mobile Market is On the Rise! Here’s How to Increase Your Mobile Conversions
How many of your friends own a cell phone? All of them, right? Now, how often do they use their phone? All of the time? I thought as much. Smartphone and tablet use has exploded [...]
10 Key Elements Every eCommerce Site Needs
So you’ve taken a bold step and launched your online store. Congratulations! The hard work is done, right? Soon you’ll be able to outsource the day to day running of your eCommerce business from a [...]
Improve Your PPC Campaigns with a Little CRO Magic!
There’s generally two goals when it comes to PPC. Increase the CTR of your adverts Reduce the cost per click / increase the average customer value of those who do click. No matter how you [...]
Carousel Designs: Do They Live up to the Hype?
Thinking about revamping your website? Carousel designs are one of the latest trends in the design world. Websites using them look a lot different than the typical static designs most businesses rely on. But design [...]
Identifying Sales Funnel Leaks . . . For Dummies!
I’ve got a real problem with the term sales funnel. Ask yourself, what does a funnel do? It re-directs all fluid from the source into a container. Now, I don’t want to be that guy, [...]
Simple Designs: Key Concepts That Make Websites Convert
Look sharp. Here comes a new website visitor. You only have a few seconds to win them over. Say the right things, and you’ll convince them to stick around. Bore or confuse them with a [...]
5 Smart Tactics to Increase Your AOV and Revenue
You’re a smart marketer, right? You know money’s what makes the world go round, and I’m sure you’ve got a few smart tactics to help your business earn a little more. You probably also know [...]
7 Examples of Testimonials (and How They Drive Conversions)
No one can sell your product or service better than a happy customer. Even if you’re one of the best salespeople online, testimonials make your promises more believable and tap into the social proof it [...]
Why CRO offers the Best ROI
What’s your favorite digital marketing channel? Scratch that. What I should have asked is in which channel do you consider to be the most effective? Thanks to the multifaceted world of digital marketing, today’s marketing [...]
Want to Create a Value Proposition Statement That Sells? Here’s How
A value proposition statement is more than just a business school buzzword. It’s actually one of the most important keys to your success online. With an effective value proposition, you tell your target customers exactly [...]
