Incorporating Account-Based Personalization Into Your Marketing Strategy
Casting a wide net in search of business-to-business (B2B) customers isn’t the right strategy for every company. Rather than spending resources on a larger market, find out why a personalized approach that targets specific [...]
Webinar: Increase B2B Conversions with Personalization and Social Data
Dive deep into growth strategies used by leading B2B organizations. B2B Marketers! Are leads coming to your site but not converting into paying customers? Your problem could be a lack of customer engagement across the [...]
B2B: Understanding the Customer Journey Funnel
Last year, Funnel Envy's own Arun Sivashankaran give a B2B marketing webinar for the great folks over at Optimizely. Enjoy!
How to Conduct Holiday Conversion Optimization Testing Without Losing Sales
‘Tis the season for the holidays, consumer spending, and major ecommerce traffic increases. Over the next several weeks, the National Retail Federation estimates consumers will spend a staggering $655.8 billion, or just over $935 per [...]
Comparing Pages Per Session Across Variations in Optimizely
The tools that Optimizely gives you out of the box are excellent for lead gen or e-commerce sites. And while conversion metrics can and should be used for media sites, more often than not you’ll [...]
4 Tips for an Effective B2B Social Media Campaign
B2B marketing is undergoing huge changes. Thanks to the developments in marketing technology B2B strategies have had to adapt to evolving purchaser desires. The traditional approach to B2B marketing is, if we’re being honest, dry [...]
How to Tell the Difference Between a Marketing Qualified Lead and a Sales Qualified Lead
How well do you understand your prospect’s behavior and expectations? Do you know and understand the difference in behavior between your top and bottom funnel prospects? Can you accurately describe how to align your marketing [...]
What is Account Based Marketing and is it Right for Your Business?
Is traditional advertising dead? That’s the question I’ve been asking myself recently. For years, marketers have been relying on the exposure approach. It was all about getting your message and product out there and in [...]
How to Measure and Improve Customer Satisfaction
How satisfied are your customers? In our efforts to increase conversions and revenue, we often overlook questions like this. We’ll instead focus on landing page optimization, look at conversion rates and roll out split tests [...]
Five Steps to a Profitable, Automated Real Estate Marketing Funnel
There was a time when real estate agents had unrivaled power. You were the gatekeeper. You held all the cards when it came to property information, neighborhood advice, and the all-important property listings. If someone [...]
