How to Tell the Difference Between a Marketing Qualified Lead and a Sales Qualified Lead
How well do you understand your prospect’s behavior and expectations? Do you know and understand the difference in behavior between your top and bottom funnel prospects? Can you accurately describe how to align your marketing [...]
What is Account Based Marketing and is it Right for Your Business?
Is traditional advertising dead? That’s the question I’ve been asking myself recently. For years, marketers have been relying on the exposure approach. It was all about getting your message and product out there and in [...]
How to Measure and Improve Customer Satisfaction
How satisfied are your customers? In our efforts to increase conversions and revenue, we often overlook questions like this. We’ll instead focus on landing page optimization, look at conversion rates and roll out split tests [...]
Five Steps to a Profitable, Automated Real Estate Marketing Funnel
There was a time when real estate agents had unrivaled power. You were the gatekeeper. You held all the cards when it came to property information, neighborhood advice, and the all-important property listings. If someone [...]
The New World of B2B Marketing: What It Means for You
It’s easy to see B2B and B2C marketing as completely different animals. After all, that’s how their customers have behaved over the years. The common thinking: it’s easier to sway B2C customers with media, ads, [...]
5 Simple Steps to Product Descriptions that Rock!
Online shopping’s pretty awesome, right? No need to traipse around a store, carry heavy bags or navigate the multitude of other shoppers desperate for a deal. It is simple, easy and straightforward. But there’s a [...]
The Nuts and Bolts of Customer Journey Mapping
You probably don’t have a shortage of data about your customers. If anything, the challenge is organizing and interpreting it well enough to pull out valuable insights. How can you turn huge chunks of information [...]
Increase Conversions by Taking on The Voice of Your Customer
What makes great copy? It’s the million dollar question. Your copy’s at the heart of nearly all your marketing efforts. From sales emails to blog posts and video scripts to social media updates. If your [...]
How to Increase Your B2B Lead Conversion Rate
You’ve spent a huge amount of time optimizing your social media, PPC, email and content marketing strategies. And yet despite the respectable level of traffic you’re receiving, you’re not seeing a decent lift in lead [...]
What You Need to Know About Omni Channel Marketing
Once upon a time the customer journey was simple. Consumers would see an advertisement, head into a brick and mortar store and buy the product. Simple and effective. But times change. Technology’s developed, and customer [...]
