The B2B Marketing Executive Show: Inaugural Podcast
Welcome to the episode of The B2B Marketing Executive Show! In this first podcast Episode, FunnelEnvy CEO Arun Sivashankaran sits down with CaliberMind VP of Sales and Marketing, Nic Zangre to talk B2B Marketing.
Benefits of Personalization in B2B Marketing
Are you unsure about the benefits of B2B Personalization for your bottom line? The example below shows exactly how a few web changes in favor of personalization can increase dramatically increase revenue. Personalization impact on [...]
Pricing Page Conversion Tips
If you are a B2B SAAS business you should be spending a lot of time on your pricing page focused on iterative testing. Pricing pages are vital for your bottom line. Those who end up [...]
5 Strategies for Optimizing Your Customer Journey
Every business-to-business (B2B) company owner knows that digital marketing evolves rapidly. While client acquisition was once the most critical part of the funnel, the customer journey now takes top billing. A fully optimized customer journey [...]
Incorporating Account-Based Personalization Into Your Marketing Strategy
Casting a wide net in search of business-to-business (B2B) customers isn’t the right strategy for every company. Rather than spending resources on a larger market, find out why a personalized approach that targets specific [...]
Webinar: Increase B2B Conversions with Personalization and Social Data
Dive deep into growth strategies used by leading B2B organizations. B2B Marketers! Are leads coming to your site but not converting into paying customers? Your problem could be a lack of customer engagement across the [...]
B2B: Understanding the Customer Journey Funnel
Last year, Funnel Envy's own Arun Sivashankaran give a B2B marketing webinar for the great folks over at Optimizely. Enjoy!
How to Conduct Holiday Conversion Optimization Testing Without Losing Sales
‘Tis the season for the holidays, consumer spending, and major ecommerce traffic increases. Over the next several weeks, the National Retail Federation estimates consumers will spend a staggering $655.8 billion, or just over $935 per [...]
Comparing Pages Per Session Across Variations in Optimizely
The tools that Optimizely gives you out of the box are excellent for lead gen or e-commerce sites. And while conversion metrics can and should be used for media sites, more often than not you’ll [...]
4 Tips for an Effective B2B Social Media Campaign
B2B marketing is undergoing huge changes. Thanks to the developments in marketing technology B2B strategies have had to adapt to evolving purchaser desires. The traditional approach to B2B marketing is, if we’re being honest, dry [...]
