We Know Why Your Online Ads Aren’t Scaling Revenue (And How to Fix It)
When you put too much pressure on something, it cracks. Online advertising is no exception. The cracks in this ecosystem have turned into gaping holes, and those holes are why your paid ads aren’t scaling. [...]
Revenue Funnel Optimization Focus on the Offers
Transcript Hi, everyone, I'm Arun from Funnel Envy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization. And today I want to talk about why you should really focus on [...]
Online Ads May Not Be the Most Efficient Way to Grow Your Demand Gen Funnel
Transcript Hi, everyone, I'm Arun, the founder of FunnelEnvy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization And today I want to spend a little bit time talking [...]
Use Google Analytics to Understand and Convert Leads
You’re already leveraging Google Analytics to drive website strategy. But you’re missing crucial context about the single most relevant factor for predicting and influencing visitor behavior: their stage in the buying process. You use this [...]
How Hotjar Can Help You Convert More Leads
Hotjar is a great complement to Google Analytics. Layering qualitative and visual data over the raw numbers gives you another dimension of insights. But just like with your Google Analytics data, if you ignore key [...]
Identify, Track, and Serve Custom Experiences to Leads
You've decided to improve on your one-size-fits-all website content by serving personalized content to leads. You figure that a free trial user will literally never click "Start Free Trial" ... but they very well might [...]
Minimum Viable Personalization for Leads
Your website receives visitors in different stages of the buying process, who have varying needs and priorities. You recognize this, so you've installed a personalization platform. Where to begin? First, a word on what not to [...]
Attributing Campaigns to Sales Opportunities in Marketo
I'm writing this because it's the year 2020 and we're still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue. It is meant primarily for technical practitioners as a quick-start guide, and is so simple you'll [...]
Real-Time Personalization with Segment and FunnelEnvy
Segment is a very popular CDP (customer data platform) that specializes in unifying data sources in real-time across your digital touchpoints and with your ever growing marketing technology stack. Segment is an especially popular choice [...]
10 Tips for Running Effective Predictive Personalization Campaigns
When it comes to personalization there is a growing trend with using machine learning to predict and optimize for the user experience at a 1:1 level. We call the collective use of these machine learning [...]
