The Secret to Making Your ABM Personalization Campaign a Success
For all the demand generation leaders out there, I'll bet you've engrossed your partners, sales directors and higher level leadership team on the subject of account based marketing personalization. But be honest, [...]
Optimize your Revenue Funnel by Focusing on the Offers
Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals. Now [...]
We Know Why Your Online Ads Aren’t Scaling Revenue (And How to Fix It)
When you put too much pressure on something, it cracks. Online advertising is no exception. The cracks in this ecosystem have turned into gaping holes, and those holes are why your paid ads aren’t scaling. [...]
Revenue Funnel Optimization Focus on the Offers
Transcript Hi, everyone, I'm Arun from Funnel Envy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization. And today I want to talk about why you should really focus on [...]
Online Ads May Not Be the Most Efficient Way to Grow Your Demand Gen Funnel
Transcript Hi, everyone, I'm Arun, the founder of FunnelEnvy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization And today I want to spend a little bit time talking [...]
Use Google Analytics to Understand and Convert Leads
You’re already leveraging Google Analytics to drive website strategy. But you’re missing crucial context about the single most relevant factor for predicting and influencing visitor behavior: their stage in the buying process. You use this [...]
How Hotjar Can Help You Convert More Leads
Hotjar is a great complement to Google Analytics. Layering qualitative and visual data over the raw numbers gives you another dimension of insights. But just like with your Google Analytics data, if you ignore key [...]
Identify, Track, and Serve Custom Experiences to Leads
You've decided to improve on your one-size-fits-all website content by serving personalized content to leads. You figure that a free trial user will literally never click "Start Free Trial" ... but they very well might [...]
Minimum Viable Personalization for Leads
Your website receives visitors in different stages of the buying process, who have varying needs and priorities. You recognize this, so you've installed a personalization platform. Where to begin? First, a word on what not to [...]
Attributing Campaigns to Sales Opportunities in Marketo
I'm writing this because it's the year 2020 and we're still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue. It is meant primarily for technical practitioners as a quick-start guide, and is so simple you'll [...]
