The Best Strategy to Improve Online Conversions and Engagement
During a 2008 presidential debate, Republican John McCain questioned Democratic nominee Barack Obama’s understanding of strategy vs tactics. The strategy that McCain tried to employ throughout the campaign was to undermine his opponent by questioning his youth and inexperience, while the tactic he employed in this situation was to verbalize this point during a debate on the Iraq war. He was ultimately unsuccessful at both, but that’s besides the point.
