How to Develop (and Optimize) a Profitable SaaS Pricing Strategy
When you’re running a SaaS business, it’s easy to feel overwhelmed.
There are mountains of critical issues to deal with. Everything from improving the software and delivering a high quality customer experience, to reducing churn and making payroll every month.
Unfortunately, sometimes these demands drive SaaS businesses to overlook a crucial factor for their success: price.
Drawn out conversations and research is the last thing most people want to do after months (or years) spent developing the software and bringing it to market.
The temptation to just go with a price that feels right—to just “ship it” and see how it goes—is strong. It’s easy to tell yourself you’ll worry about this stuff later—once your business gets off the ground.
But overlooking price in the beginning can set you up for an uphill battle. Here’s how:
