Conversion Rate Optimization Archives - Page 8 of 10

The Unauthorized Guide to Using Optimizely with Marketo

At FunnelEnvy several of our clients use Marketo. It’s a great solution for marketers to consolidate lead data and automate many of the aspects of marketing campaigns, including nurture campaigns and landing pages. Marketo offers a lot of capability for non-developers, which is probably why it’s seen such rapid adoption especially for lead generation use cases. Marketo offers A/B testing capability for landing pages, but we generally prefer Optimizely because it offers more flexibility and power when it comes to page testing, and we can also use it on the non-Marketo web properties. Both Marketo and Optimizely offer limited documentation on the topic, but I thought I’d share some of the hard-learned lessons (mistakes) that we’ve made with the hope that you can avoid them in the future. Together they’re two of the top tools in the market to drive conversions and personalized experiences.

A word of warning – some sections of this post get technical. Feel free to pass along to your developers or technical optimization team.

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By Arun Sivashankaran|2014-12-01T09:56:12-08:00October 15th, 2014|Conversion Rate Optimization|0 Comments

5 Overlooked Mistakes That Are Destroying Your Credibility

There are huge advantages to doing business online. It’s easier than ever before to reach prospects all over the world and systematically work them through your sales funnel.

But operating online also poses unique challenges.

Potential customers can’t just drop by your office and meet you in person. They can’t have a conversation with you, shake your hand, and leave feeling reassured that you’re worthy of their business.

Unlike with brick and mortar businesses, all potential customers have to go on when assessing your credibility online is the information you present to them. Not being able to rely on firsthand observations helps explain why only 52% of web users believe information online is credible. [Tweet This]

Many online businesses invest money and countless hours into testing and optimizing individual elements on their website.

Why don’t they convert as many customers as they should? Because they don’t realize the way they’re putting those elements together is damaging their credibility…

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By Corey Pemberton|2014-09-08T23:02:48-07:00September 9th, 2014|Conversion Rate Optimization|0 Comments

10 Secrets of High Converting Sales Page Copy

In the marketing world, sales copy can make or break your success. Powerful copy can skyrocket conversion rates and get more people engaged with your business.

If you’ve launched a sales page recently, you know how difficult it is to get people excited. With just a few small changes to your sales copy, you might see a dramatic improvement in your conversion rates.

Here are ten secrets of high converting sales pages for you to steal.

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By Kimberly Crossland|2014-08-27T10:27:43-07:00August 28th, 2014|Conversion Rate Optimization|0 Comments

4 Risk Removal Best Practices to Turn Visitors into Buyers

There’s a game of tug of war going on in your prospects’ minds.

It happens every time someone lands on your website. Skepticism and doubt pull the rope in one direction. Compelling headlines, testimonials, and benefit-packed sales copy pull it the other way.

People want to believe your product or service can create the results you say it can. They want to take action and do business with someone they can trust.

But they’re stuck. They’ve seen too many shoddy businesses online. Many of them have been burned in the past. The doubt swirling in their minds keeps them from taking action.

How can you break this deadlock and convince more visitors to become buyers?

By strategically removing visitors’ perceived risk of doing business with you.

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By Corey Pemberton|2014-08-04T23:10:56-07:00August 5th, 2014|Conversion Rate Optimization|1 Comment

How to Create an Unforgettable Landing Page By Using the Psychology of Memory

Your landing pages are worth bank vaults of cash. Think about it. You can potentially bring in buckets of money through just landing pages.

Ah, but wait.

(This is where I bring in a unique twist about something that you forgot.)

But, there could be some things getting in the way. Awesome as landing pages are, they don’t work automatically. You, as a marketer, must carefully craft those landing pages in such a way that they capture a customer’s attention, engage the customer’s interest, end result in a conversion.

Within that mix of technique and skill, there is the huge factor of human psychology — the fascinating field of neuroeconomics. In this article, I want to go below the surface of conversion optimization and explain one of these hidden factors of psychology that can completely change the way a landing page looks, feels, functions.

It has to do with memory. And it could bring in gobs of money.

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By Daniel Threllfall|2014-07-08T12:18:10-07:00July 8th, 2014|Conversion Rate Optimization|1 Comment

Optimization and Testing Takeaways from OptiCon 2014

Last week leading A/B testing company Optimizely held their first conference in San Francisco, OptiCon 2014. In addition to several exciting announcements from the company, OptiCon brought together leading Conversion Rate Optimization and digital marketing professionals to share their experiences and learn from one other. As tools like Optimizely make the tactics of testing easier and more accessible, the challenge shifts to the process and organizational challenges that need to be overcome to build successful optimization programs. These seemed to be the dominant themes from the sessions that I attended, which I’ve summarized along with some key takeaways here.

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By Arun Sivashankaran|2014-04-24T15:15:32-07:00April 25th, 2014|Conversion Rate Optimization|0 Comments

5 Practical Typography Tips for More Engagement and Conversions

A business philosophy that embraces incremental improvements and continuous testing pays off for months and years down the line.

The conversion rate optimization process is essential to making the most of limited resources and creating a long-term edge over your competitors. Yet those subtle improvements won’t have the effect you want if people don’t stick around to read your content.

Paying a little attention to how you present your content buys you invaluable time and attention to engage visitors and encourage them to become buyers.

Keep reading to discover practical ways how to do it using typography.

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By Arun Sivashankaran|2014-04-21T14:48:25-07:00April 1st, 2014|Conversion Rate Optimization|4 Comments

How To Improve Conversions Throughout the E-Commerce Checkout Funnel

We often talk about conversion in relation to the entire buyer’s journey, from locating a brand through to the sale and back-end relationship building. But for small e-commerce sites, there’s one particular portion of the funnel that needs to be optimized. When a customer selects a product and enters your checkout queue, it’s critical to make it as fast and easy as possible for customers to give you their money.

Purchase abandonment is a common hemorrhage point for e-commerce sites and it’s important to identify the causes and plug these gaps. By using basic user experience (UX) analysis, as well as data from analytics, it’s possible to find points of friction in the checkout funnel. You can then create hypotheses about why these occur and test to improve your general approach to the shopping cart and checkout funnel. If you’re a small e-commerce firm that’s working through conversion issues in your checkout area, here’s a checklist that you can use to evaluate your performance.

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By Arun Sivashankaran|2014-04-21T14:49:27-07:00March 28th, 2014|Conversion Rate Optimization|4 Comments

The Definitive Guide to Improving Conversion Rates with Trust Signals

TV pitchman Kevin Trudeau recently made headlines with a ten year jail sentence in connection with his “Cures They Don’t Want You to Know About” series of books and infomercials. The case study highlights persuasive techniques used for ill gain, and it’s certainly a cautionary tale on ethics in online marketing and information products. But when I was following the case, it brought to mind another consideration: trust signals are more important than ever, not only to win you customers but to set you apart from from fly-by-night companies in your space. This reality is particularly germane to online businesses.

Against the backdrop of the ever increasing noise of advertising in every sphere of our lives, legitimate businesses must work hard to earn the trust of prospects and customers. It’s not a one step process, but something that is created through an initial connection and builds strategically over time by meeting expectations and over delivering at every point in the customer life cycle. It’s also about constructing a user experience that leverages trust signals – the right trust signals – to help overcome objections and friction points at the moment they develop in the funnel.

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By Arun Sivashankaran|2014-04-21T14:49:46-07:00March 25th, 2014|Conversion Rate Optimization|2 Comments

How the Stanford D.School Methodology can Improve your Conversion Rate

Stanford’s D.School is known as a hotbed of creative innovation, teaching professionals from all fields how to innovate efficiently in ways that will resonate with users. It’s known as a proponent of qualitative methods for making the best products.

CRO is widely viewed as a process of applying experimentation, in statistically significant test sizes, to select the best layout, elements, graphics, and copy to get your viewers to do what you want them to, and relies heavily on quantitative data.

So how can applying the D.School’s qualitiative methodology boost your quantitative conversion rate?

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By Sean Ardley|2014-04-21T14:50:51-07:00March 13th, 2014|Conversion Rate Optimization|0 Comments

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