Conversion Rate Optimization Archives - Page 7 of 10

Simple Designs: Key Concepts That Make Websites Convert

Look sharp.

Here comes a new website visitor.

You only have a few seconds to win them over. Say the right things, and you’ll convince them to stick around. Bore or confuse them with a poor design, and they’ll leave before you know it.

That is the harsh reality we do business in today.

First impressions matter. Even if you offer the best product at the best price, you’ll still miss opportunities if the way your website looks puts off visitors.

But most of us aren’t designers by trade. We don’t have piles of money lying around to hire someone to help either.

How can you make your design as persuasive as possible?

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By Corey Pemberton|2015-09-17T10:41:24-07:00September 17th, 2015|Conversion Rate Optimization|0 Comments

7 Examples of Testimonials (and How They Drive Conversions)

No one can sell your product or service better than a happy customer.

Even if you’re one of the best salespeople online, testimonials make your promises more believable and tap into the social proof it takes to turn visitors into buyers.

Most businesses understand how important testimonials are and include them in their websites. But it’s how you choose, frame, and display the testimonials that ultimately determines whether they’ll be helpful for your conversions.

Solid testimonials are becoming even more important in today’s crowded marketplace. 63% of consumers say they’re more likely to buy from a website if it has reviews and testimonials read testimonials. Imagine the impact on your business if you got yours right!

Keep reading to see the key concepts that make your testimonials resonate with the people who matter most: your target customers.

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By Corey Pemberton|2015-09-09T11:30:40-07:00September 10th, 2015|Conversion Rate Optimization|0 Comments

Why CRO offers the Best ROI

What’s your favorite digital marketing channel?

Scratch that. What I should have asked is in which channel do you consider to be the most effective?

Thanks to the multifaceted world of digital marketing, today’s marketing manager has a huge range of potential channels to choose from. Do you focus on SEO to build traffic and visibility? Should you dive into your social media accounts to form stronger connections with your audience? What about direct response, will that help build a better business?

They’re all great options and can bring about some great results. But in my opinion and experience, none of them holds a candle to conversion rate optimization (CRO) when it comes to increasing profits. (more…)

By Peter Boyle|2015-09-07T20:06:18-07:00September 8th, 2015|Conversion Rate Optimization|2 Comments

Want to Create a Value Proposition Statement That Sells? Here’s How

A value proposition statement is more than just a business school buzzword.

It’s actually one of the most important keys to your success online.

With an effective value proposition, you tell your target customers exactly what they need to hear to get them wanting to do business with you… instead of anyone else.

Unfortunately, a lot of businesses get lost in the details. They either misunderstand the concept, what it takes to make it work, or a little bit of both.

Things don’t have to be so tough. Let’s break down why a value proposition statement is so crucial and what you can do to make yours resonate with your target customers in all the right ways.

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By Corey Pemberton|2015-08-31T12:09:35-07:00September 1st, 2015|Conversion Rate Optimization|0 Comments

How to Persuade Someone Online: A Simple 5-Step Approach

Read a lot of business websites for fun?

Me, neither.

With the rare exception, most of us would rather be enjoying our hobbies and spending time with family and friends. If we want to be entertained online, there’s always social media and funny cat videos.

Your business website isn’t there just to entertain or look pretty. It can do those things as well… as long as it’s driving engagement and conversions.

A lot of business owners get so concerned about design, aesthetics, and entertaining visitors they overlook their websites’ main purpose: to sell.

How can businesses get back to the basics?

What does it take to create a high-converting website?

Keep reading to find out.

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By Corey Pemberton|2015-08-24T09:49:31-07:00August 24th, 2015|Conversion Rate Optimization|0 Comments

6 Quick Copywriting Tips to Help Lift Conversions

If I asked for your opinion on the most important tool for driving conversions, what would you say?

Many CROs focus heavily on optimizing their CTAs, reducing sales page distractions and fiddling with USP copy.

There’s no doubt that these are all incredibly important, but they’re not at the heart of what drives conversions.

No, the most powerful tool in your marketing toolbox is compelling copy. Ignore the power of persuasive paragraphs and even the greatest CTAs in the world will fail to convert.

Of course creating high converting copy isn’t easy. Those who run their own business have two options when it comes to creating killer copy.

The first and most obvious is to hire a skilled copywriter (nudge nudge, wink wink). Yet this can be little on the pricey side and isn’t ideal for fresh startups or those bootstrapping their business. (more…)

By Peter Boyle|2015-08-05T15:38:30-07:00August 6th, 2015|Conversion Rate Optimization|3 Comments

7 Call to Action Case Studies: Conversion-Boosting Insights

Calls to action turn visitors into leads and leads into buyers.

They’re essential regardless of your niche.

Your target customers won’t know what to do next unless you spell it out for them in a simple, compelling way. They’re just too busy to figure it out on our own.

You’ve probably spent some time figuring out what makes a call to action effective.

Maybe you’ve spent hours thinking about what they should say and how to display them on your website…

But what happens when you’re ready to test them?

If you’re looking to improve calls to action that aren’t performing well, it can be tough to know where to start. Maybe you don’t have any ideas what to test. Or too many ideas.

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By Corey Pemberton|2015-07-10T14:30:11-07:00July 13th, 2015|Conversion Rate Optimization|0 Comments

The Case for Heat Maps

It can be overwhelming, can’t it?

When you do business online, there’s a sea of data at your fingertips. Swimming into it is easier now than it’s ever been before. But maybe you feel like you’re in over your head.

All that data is nice…

But what do you do with it?

Where can you find actionable insights to boost your conversions?

Heat maps can help you get a handle on these types of questions. You can use them to “fill in the gaps” where standard analytics data leave off—to figure out why users are behaving the way they do.

If you’re tired of making assumptions about your users’ behavior—and if you’re ready to see where they are (and aren’t) paying attention—keep reading.

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By Corey Pemberton|2015-06-15T15:43:14-07:00June 18th, 2015|Conversion Rate Optimization|0 Comments

10 Landing Page Best Practices You Can’t Afford to Ignore

Landing pages can be like well-engineered bridges that help people cross the chasm between “first-time visitor” and “buyer.”

Or they can be colossal wastes of time and money.

Ineffective landing pages are a dime a dozen. They strain budgets by eating up limited marketing funds. And they squander opportunities to make memorable impressions on users.

Businesses that use them well separate themselves from competitors and fill their lead pipelines. The competition for your prospects’ attention is intense, and that’s exactly what’s at stake here.

Putting landing pages together doesn’t seem complicated at first glance, but there are a lot of moving pieces required to make them work properly.

And if your landing pages fizzle, how can you turn things around?

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By Corey Pemberton|2015-06-12T16:10:29-07:00June 9th, 2015|Conversion Rate Optimization|4 Comments

Do Cultural Differences Affect Conversions?

As a copywriter, I’m all too aware of the differences between British and US English. The various spelling differences and the often confusing grammar dissimilarities can be a nightmare, especially when you’re crafting copy for audiences on both sides of the pond.

Thanks to the internet, we’re all aware of these differences and can easily adapt copy to an overseas audience with a few quick spelling and grammar changes.

However, simple language differences aren’t the only thing separating the US and UK. We might share a common tongue, but we have vastly different preferences when it comes to selling and being sold to.

How does region tone and advertising approach impact your conversions, and will a tone of voice that resonates well with a US audience tempt a British reader into buying your product, or signing up for your service?

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By Peter Boyle|2015-04-13T17:18:50-07:00April 14th, 2015|Conversion Rate Optimization|0 Comments

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