Stanford’s D.School is known as a hotbed of creative innovation, teaching professionals from all fields how to innovate efficiently in ways that will resonate with users. It’s known as a proponent of qualitative methods for making the best products.

CRO is widely viewed as a process of applying experimentation, in statistically significant test sizes, to select the best layout, elements, graphics, and copy to get your viewers to do what you want them to, and relies heavily on quantitative data.

So how can applying the D.School’s qualitiative methodology boost your quantitative conversion rate?

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