Peter Boyle, Author at FunnelEnvy

Identifying Sales Funnel Leaks . . . For Dummies!

I’ve got a real problem with the term sales funnel.

Ask yourself, what does a funnel do? It re-directs all fluid from the source into a container. Now, I don’t want to be that guy, but I’m yet to come across a sales funnel that directs all traffic from source to your checkout, let alone converting them all into paying customers! Let’s be honest here, all sales funnels leak prospects, and I’m glad they do, if they didn’t, I’d be out of a job!

I know I’m being pedantic and that we’re using the verb form of funnel meaning to direct prospects through your sales process. What’s most important here though is that sales funnels leak. They all do. Some leak a lot while others only a little.

Losing a certain percentage of your prospects throughout your sales funnel is a fact of life for a marketer. You’re never going to convert 100% of the traffic that comes to your website. However, that’s not to say you should be happy with the current percentage of prospects you’re losing through funnel leaks. (more…)

By Peter Boyle|2015-09-21T11:11:12-07:00September 22nd, 2015|The Funnel|0 Comments

5 Smart Tactics to Increase Your AOV and Revenue

You’re a smart marketer, right?

You know money’s what makes the world go round, and I’m sure you’ve got a few smart tactics to help your business earn a little more.

You probably also know that conversion rate optimization can bring one of the highest ROIs of any form of digital marketing. But a good CRO campaign doesn’t come cheap. There’s a lot of research needed. The costs of finding good copywriters and the ongoing testing fees can make the initial financial outlay quite large.

Whilst I’m a huge advocate of CRO for increasing revenue, I understand that a good campaign relies on a high level of traffic.

Those who have low levels of traffic, and aren’t quite yet at the point where they can afford an expensive traffic-building campaign, can sometimes feel a little lost. Sure you can optimize your pages for current traffic, but is a 5% lift in conversions really going to make the world of difference when you’ve only a handful of prospects? (more…)

By Peter Boyle|2015-09-14T15:28:31-07:00September 15th, 2015|Digital Marketing|0 Comments

Why CRO offers the Best ROI

What’s your favorite digital marketing channel?

Scratch that. What I should have asked is in which channel do you consider to be the most effective?

Thanks to the multifaceted world of digital marketing, today’s marketing manager has a huge range of potential channels to choose from. Do you focus on SEO to build traffic and visibility? Should you dive into your social media accounts to form stronger connections with your audience? What about direct response, will that help build a better business?

They’re all great options and can bring about some great results. But in my opinion and experience, none of them holds a candle to conversion rate optimization (CRO) when it comes to increasing profits. (more…)

By Peter Boyle|2015-09-07T20:06:18-07:00September 8th, 2015|Conversion Rate Optimization|2 Comments

6 Quick Copywriting Tips to Help Lift Conversions

If I asked for your opinion on the most important tool for driving conversions, what would you say?

Many CROs focus heavily on optimizing their CTAs, reducing sales page distractions and fiddling with USP copy.

There’s no doubt that these are all incredibly important, but they’re not at the heart of what drives conversions.

No, the most powerful tool in your marketing toolbox is compelling copy. Ignore the power of persuasive paragraphs and even the greatest CTAs in the world will fail to convert.

Of course creating high converting copy isn’t easy. Those who run their own business have two options when it comes to creating killer copy.

The first and most obvious is to hire a skilled copywriter (nudge nudge, wink wink). Yet this can be little on the pricey side and isn’t ideal for fresh startups or those bootstrapping their business. (more…)

By Peter Boyle|2015-08-05T15:38:30-07:00August 6th, 2015|Conversion Rate Optimization|3 Comments

Three Steps to a Killer Customer Retention Strategy

What’s more important to you?

Attracting new leads or focusing on your existing customer base?

Both are viable tactics for helping to grow you business and both have their pros and cons. But which of them is the overall winner when it comes to turning a profit? Here’s a quick run down of the primary arguments for each.

Continually attracting new prospects provides more sales opportunities.
Focusing on increasing value and making the most out of your existing audience often brings higher conversions.

It’s basically a choice between growing a large audience with a low rate of conversion or having a smaller audience who are far more likely to convert.

Now whilst I’m a firm believer that there are no 100% guaranteed success strategies that apply to every single business, there’s a pretty clear winner with retention vs acquisition. (more…)

By Peter Boyle|2015-07-02T13:59:53-07:00July 6th, 2015|Digital Marketing|0 Comments

Increase Your Sales with a Killer Email Autoresponder

The money is in the list, right?

It’s a saying we’ve all heard and know to be true.

But creating a consistent stream of email only content is something the majority of busy marketers don’t have time for. You could outsource your email content creation, but that’s going to cost money with no guarantee of a return.

So what’s the solution to get your awesome product or killer insights in front of your prospects without spending vast amounts of time?

The solution is one of the most underused and often poorly implemented marketing methods: the email autoresponder.

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By Peter Boyle|2015-06-02T11:56:24-07:00June 2nd, 2015|Digital Marketing|0 Comments

Which Digital Marketing Method is Best for Driving Traffic?

Every company, from the fresh solopreneur to the long established multinational, understands the need for high levels of online traffic.

The internet has become the first stop on a consumer’s journey to finding the right product. Savvy marketers understand this and the need for attracting as much traffic as possible. After all, you can’t run accurate A/B tests or optimize your materials if you don’t have the traffic to understand a trend.

But there’s one big problem. Which method of online marketing brings the highest levels of traffic?

You’ve read about the business built through PPC advertising, the social media queen who gets a hundred thousand visitors from Facebook and Twitter, and the startup who grew their audience with a slew of targeted guest posts.

Where do you start?

If you follow all of their advice, you’ll stretch yourself too thin and make little to no progress. So what should you do?

In the words of Ron Swanson, “Never half-ass two things, whole-ass one thing.” Choose one method, focus all of your attention and time on it, and you’ll see greater gains and higher profits.

The only question left is which method is going to be best for you. There’s no one size fits all, and you’re going to have to make the selection based on your individual needs.

With that in mind, here’s a quick breakdown of four popular traffic driving techniques with a focus on what businesses they’re best suited for.

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By Peter Boyle|2015-06-02T11:24:15-07:00April 28th, 2015|Digital Marketing|0 Comments

Do Cultural Differences Affect Conversions?

As a copywriter, I’m all too aware of the differences between British and US English. The various spelling differences and the often confusing grammar dissimilarities can be a nightmare, especially when you’re crafting copy for audiences on both sides of the pond.

Thanks to the internet, we’re all aware of these differences and can easily adapt copy to an overseas audience with a few quick spelling and grammar changes.

However, simple language differences aren’t the only thing separating the US and UK. We might share a common tongue, but we have vastly different preferences when it comes to selling and being sold to.

How does region tone and advertising approach impact your conversions, and will a tone of voice that resonates well with a US audience tempt a British reader into buying your product, or signing up for your service?

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By Peter Boyle|2015-04-13T17:18:50-07:00April 14th, 2015|Conversion Rate Optimization|0 Comments

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