‘Tis the season for the holidays, consumer spending, and major ecommerce traffic increases. Over the next several weeks, the National Retail Federation estimates consumers will spend a staggering $655.8 billion, or just over $935 per person on gifts, services, and other holiday expenses. The weeks leading up to Thanksgiving, Christmas, and other winter holidays will see a definite spike online: the NRF estimates online shopping will rise between 7% and 10% this year, reaching $117 billion.

What does this spike in activity mean for busy marketers who are focusing on conversion optimization? Can you conduct CRO testing during the holiday season without losing sales? (more…)