Your landing pages are worth bank vaults of cash. Think about it. You can potentially bring in buckets of money through just landing pages.

Ah, but wait.

(This is where I bring in a unique twist about something that you forgot.)

But, there could be some things getting in the way. Awesome as landing pages are, they don’t work automatically. You, as a marketer, must carefully craft those landing pages in such a way that they capture a customer’s attention, engage the customer’s interest, end result in a conversion.

Within that mix of technique and skill, there is the huge factor of human psychology — the fascinating field of neuroeconomics. In this article, I want to go below the surface of conversion optimization and explain one of these hidden factors of psychology that can completely change the way a landing page looks, feels, functions.

It has to do with memory. And it could bring in gobs of money.

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