It takes time, effort, and money to drive traffic to your website, and it’s all wasted unless you can turn that traffic into paying customers.
Are you converting as many customers as you hope? If you’re having trouble but can’t figure out why, take a look at these 7 common conversion-killing mistakes.
As has been well documented in the SEO blogs, we’re rapidly approaching the day where 100% of the organic keyword search terms in Google Analytics will be (not provided). Google does not provide keywords for searches over SSL, which is now the default for logged in users (an ever increasing percentage with the continued push of Google+). While the cynical amongst us might view this is a hand-wavy gesture towards user privacy (keywords are still very much available to AdWords customers), the imminent loss of all organic keyword search terms has caused some severe consternation in the SEO community.
During a 2008 presidential debate, Republican John McCain questioned Democratic nominee Barack Obama’s understanding of strategy vs tactics. The strategy that McCain tried to employ throughout the campaign was to undermine his opponent by questioning his youth and inexperience, while the tactic he employed in this situation was to verbalize this point during a debate on the Iraq war. He was ultimately unsuccessful at both, but that’s besides the point.
It’s somewhere on your ever growing to-do list – “figure out A/B testing”. You may have even read how the Obama campaign increased sign ups by 161% and Twitter increased clickthroughs by 173% through testing and measurement.
But who has time for that? You have a product to build, investors to pitch to, and customers to find. Testing and analytics seem too complex, only for the high traffic sites and a big distraction. Oh and did we mention – we don’t need numbers, we have a huge disruptive vision!
It could be a colossal mistake and a significant missed opportunity.
When I was at my last “real” job, my boss used to tell me that as a business owner his duty was to continuously improve the business by trying new things. Growing a business is a constant cycle of refining your processes until you ultimately end up with a finely-tuned formula for success. It’s a simple philosophy but it works.
Here’s the problem. Although most people will agree with that approach, it’s really hard to stick with in real life.
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