Arun Sivashankaran, Author at FunnelEnvy

Why Content Marketing Fails: 3 Tools to Improve Content-Driven Conversions

If you’ve been investing in content marketing and aren’t getting the results you hoped for, you’re not alone. A recent study highlighted on Forbes suggests that 10 to 20 percent of your site’s content drives 90 percent of your web traffic, and just .5 percent of that content is what’s really drawing in over 50% of visitors.

Before you conclude that this means content marketing isn’t effective, think again: There’s significant evidence that suggests content marketing works, when your content is sufficiently optimized and part of an overall data-driven strategy. It’s all about getting to the data of what really works for your business, and using that to improve your future content writing and promotion. Here’s how to avoid this common content marketing pitfall, and significantly increase your ROI.

(more…)

By Arun Sivashankaran|2014-04-21T14:57:50-07:00December 23rd, 2013|The Funnel|6 Comments

5 Steps to Restore Analytics Sanity and Make Better Decisions

Imagine being able to make the right decisions for your business without relying on your intuition.

This can be your reality.

If you know how to pay attention to the right metrics, you can use a numbers-based approach to guide your actions, increase your revenue, and make a mark in your niche.

Is More Data Better?

Most businesses are at least familiar with the importance of using metrics to become more successful online.

So they fire up Google Analytics or another analytics platform. They take a look at the mountain of data that’s available to them, throw their hands in the air, and promise themselves they’ll sort it out later.

With all the different data points to review—even on basic analytics platforms—it’s understandable for people to feel overwhelmed. They don’t have the time to become a technical genius just to understand their analytics report; they have to focus on running and growing their business.

(more…)

By Arun Sivashankaran|2014-04-21T14:58:39-07:00December 13th, 2013|Analytics|0 Comments

15 Ways to Get More Form Conversions

Opt-in, contact, lead gen, checkout–these forms are crucial to doing business online. Because they have direct impact on your revenue and marketing ability, you want as many visitors to complete these forms as possible.

Use this list of tips to help you boost conversions for your forms and get more subscribers, leads, and customers.

(more…)

By Arun Sivashankaran|2014-04-21T14:58:50-07:00December 10th, 2013|Conversion Rate Optimization|0 Comments

How Responsive Design Can Boost Mobile Conversions

Do you have a mobile problem?

Maybe you’re getting plenty of mobile traffic, but a look at your analytics shows low time-on-page and high bounce/exit rates from mobile users.

Or maybe your mobile traffic sticks around, but conversion rate is abysmally low–and you’re not sure why.

With the mobile market growing at an astounding rate, what might look like a small problem at first can quickly snowball into something much worse. On the flipside, if you can address a mobile problem while it’s still small, the payoff can grow exponentially too.

(more…)

By Arun Sivashankaran|2014-04-21T14:59:14-07:00December 3rd, 2013|Conversion Rate Optimization|0 Comments

The Secret to Making Each of Your Online Prospects Feel Special

What if you could use your website to deliver a personal, relevant experience to each of your visitors?

Your website feels like a one-on-one conversation instead of a “billboard on the side of the road” sales pitch. Visitors become more receptive to buy from you because your approach recognizes them as individuals with unique needs. That’s what strategic customer segmentation can do for you.

Most businesses don’t do this. Their websites treat their “target market” like they’re identical parts from an assembly line instead of a diverse group of people.

That approach kills conversion rates. The gap between your prospects’ unique tastes and what they find on your website weakens your sales message. The smaller the gap, the more likely they become your customers.

(more…)

By Arun Sivashankaran|2014-04-21T14:59:29-07:00November 25th, 2013|The Funnel|0 Comments

23 Tools to Optimize WordPress for Search & Conversions

WordPress has revolutionized the way bloggers and businesses create websites, publish content, and build a cohesive online presence. Because this platform makes it so much faster, easier, and cheaper to put up a website, there are a lot more blogs and websites for you to compete with these days. That’s why it’s vital for you to optimize your site as much as possible, so you can increase conversion rates and boost traffic.

Use these tools and resources to optimize your WordPress website for more conversions and traffic so you can leave the competition in the dust.

(more…)

By Arun Sivashankaran|2014-04-21T14:59:39-07:00November 20th, 2013|Digital Marketing|0 Comments

Do You Know How to Solve These Common Email Marketing Mistakes?

Do your emails annoy your subscribers?

For many businesses, that’s the best–case scenario. That assumes their subscribers actually read their emails. They can always ignore them, put them into spam filters, or delete them on sight.

Imagine creating a pipeline of leads. Being able to drive your own traffic and build a sustainable customer base. That’s what email marketing can do for you… if you do it right.

(more…)

By Arun Sivashankaran|2014-04-21T15:00:05-07:00November 11th, 2013|Digital Marketing|0 Comments

The One Metric That Smart Investors Are Obsessed with. And You Should Be Too.

I recently came across an insanely great article by Bill Gurley of Benchmark Capital – Conversion: The Most Important Internet Metric of All. In it he asserts that when considering the tradeoff between customer acquisition and customer optimization, the latter should be the obsession of startup and high-growth Internet firms seeking a competitive advantage. An obsession with conversion rate can bring tremendous economic advantage, and in his words:

improving conversion, even a little bit, can produce insane economic leverage for your business.

Another very successful entrepeneur and investor that I highly respect once told me that if I should show conversion metrics demonstrably improving over time. Do that, he said, and investors would be beating a path to our door, checkbooks in hand.

That’s an enviable position to be in, but the last thing that entrepeneurs want to do is drum up artificial numbers for the monthly board meeting to placate investors. If you’re running an online business, the Conversion Rate should be an obsession of yours as well, and here’s why.

(more…)

By Arun Sivashankaran|2014-04-21T15:00:19-07:00November 7th, 2013|Conversion Rate Optimization|0 Comments

41 Resources to Help You Write High-Converting Copy

Which is more important when optimizing for conversions: design or copy?

It’s a trick question. Neither is necessarily more important. Both conversion-oriented design and compelling copywriting are critical, and both can dramatically increase your conversions.

However, once you’ve created the perfect design that highlights all the right information and visually leads prospects to your CTA, the only thing left to improve is the copy, and you can constantly test new headlines, offers, messaging, calls to action, benefits, text formatting, and other elements of copywriting to boost conversions even more.

But how do you know what to write, change, and test to get more prospects to become subscribers, leads, and customers?

(more…)

By Arun Sivashankaran|2014-10-31T17:21:50-07:00October 30th, 2013|Digital Marketing|4 Comments

How to Practice (Google) Safe A/B Testing

Is A/B Testing allowed by Google?

Am I going to get penalized in search results?

These questions seem to come up often, so I thought I’d sum up the latest information, both from Google’s own blog and the Internet’s collective wisdom.

The short answer to this question is yes, A/B Testing is perfectly acceptably by Google, as long as you keep a few things in mind.

(more…)

By Arun Sivashankaran|2014-04-21T15:01:10-07:00October 24th, 2013|Testing|0 Comments

About Arun Sivashankaran

Home

Services

Resources

follow us on