How to Increase Traffic to Your B2B Lead Generation Pages
Learn proven strategies to boost B2B lead generation traffic, from SEO and paid campaigns to content marketing and social media engagement.
PLG Routing
What is PLG Routing? PLG routing refers to the strategy of guiding users through a tailored journey based on product-led growth (PLG) principles. Instead of relying solely on traditional sales processes, PLG routing dynamically [...]
Understanding Downfunnel Attribution for Website Optimization
What is Downfunnel Attribution? Downfunnel attribution refers to the process of assigning value to marketing touchpoints that occur further down the sales funnel, typically after the initial click or interaction. In contrast to traditional [...]
Martech Observability
Introduction to Martech Observability In today’s rapidly evolving digital landscape, marketers are increasingly relying on a variety of technologies, also known as the Martech stack, to run their campaigns. However, without the proper oversight, [...]
How to Improve Martech Observability and Save Costs
Improving Martech Observability to Reduce Costs and Boost Efficiency In the world of marketing technology (Martech), analytics observability is often overlooked. Yet, without it, businesses risk inefficiencies, revenue losses, and operational setbacks. Martech observability [...]
Simplify Your B2B Lead Gen Forms to Reduce Abandonment Rates
Simplify your B2B lead gen forms to reduce abandonment rates, improve user experience, and boost lead quality with these proven strategies.
Closed Loop Reporting Strategies
Hey, lead gen marketers. If you haven't implemented closed-loop reporting in your analytics, you might not just be missing out on insights, you could be actively sabotaging your growth efforts. Closed-loop reporting is essential [...]
AI is not a differentiator
Alright, cool. We are live today and we're going to be talking about writing good headlines, subheadlines, and hero copy. This is important because prospects need to understand the end outcome they’ll get from [...]
Interactive Multi Step Forms
Most businesses at some point start worrying about qualified leads and routing those qualified leads to appropriate outcomes. A nice pattern that we found that helps with this really in 2 different ways is [...]
Work Email Validation – Social
"Why worry about advanced email validation? Isn't it just an extra step?" Work email validation is essential for improving lead quality. By filtering out free and temporary email providers, you ensure your pipeline receives [...]
