Overcoming Challenges in Adapting to GA4 for B2B Companies
Learn how B2B companies can overcome GA4 adoption challenges and leverage event-based tracking, predictive analytics, and cross-platform insights.
How to Use GA4’s Data and Reporting Model
Discover how GA4 transforms B2B marketing with advanced analytics, event tracking, and predictive insights to optimize lead generation and ROI.
How to Increase Traffic to Your B2B Lead Generation Pages
Learn proven strategies to boost B2B lead generation traffic, from SEO and paid campaigns to content marketing and social media engagement.
PLG Routing
What is PLG Routing? PLG routing refers to the strategy of guiding users through a tailored journey based on product-led growth (PLG) principles. Instead of relying solely on traditional sales processes, PLG routing dynamically [...]
Understanding Downfunnel Attribution for Website Optimization
What is Downfunnel Attribution? Downfunnel attribution refers to the process of assigning value to marketing touchpoints that occur further down the sales funnel, typically after the initial click or interaction. In contrast to traditional [...]
How to Improve Martech Observability and Save Costs
Improving Martech Observability to Reduce Costs and Boost Efficiency In the world of marketing technology (Martech), analytics observability is often overlooked. Yet, without it, businesses risk inefficiencies, revenue losses, and operational setbacks. Martech observability [...]
Simplify Your B2B Lead Gen Forms to Reduce Abandonment Rates
Simplify your B2B lead gen forms to reduce abandonment rates, improve user experience, and boost lead quality with these proven strategies.
Closed Loop Reporting Strategies
Hey, lead gen marketers. If you haven't implemented closed-loop reporting in your analytics, you might not just be missing out on insights, you could be actively sabotaging your growth efforts. Closed-loop reporting is essential [...]
AI is not a differentiator
Alright, cool. We are live today and we're going to be talking about writing good headlines, subheadlines, and hero copy. This is important because prospects need to understand the end outcome they’ll get from [...]
Interactive Multi Step Forms
Most businesses at some point start worrying about qualified leads and routing those qualified leads to appropriate outcomes. A nice pattern that we found that helps with this really in 2 different ways is [...]
